Write Label Audio Custom Website and Brand Design
Brand Identity
The objective was to design a secondary Write Label logo that effectively emphasizes the company's innovative audio services. To achieve this, we incorporated an orange 'Audio' tag into the existing logo, which not only highlights the audio aspect but also adds a vibrant touch to the brand's visual identity. This strategic addition ensures that the logo remains recognizable while clearly communicating the brand's expansion into audio script writing.
Color Palette
The vibrant orange and deep navy blue color palette is meticulously crafted to embody both creativity and professionalism. The deep navy blue, a staple of the original Write Label brand identity, conveys a sense of stability, trust, and structure. In contrast, the bold orange accentuates energy, innovation, and imagination. The inclusion of warm peach tones softens the overall palette, imparting a welcoming and approachable feel. Meanwhile, the muted blue-grey introduces a calm neutrality, enhancing clarity and focus. Collectively, these colors forge a harmonious and inviting atmosphere that mirrors the brand's commitment to creativity and dependability.
Website Design
Designing and developing the Squarespace website for Write Label Audio involved creating a sleek, user-friendly interface that effectively showcased the company’s approach to audio script writing. The design balanced clarity and creativity, using modern typography, bold layouts, and the refined color palette to establish a professional yet engaging digital presence. A streamlined user journey was crafted to highlight the company’s services, simplify the onboarding process, and drive conversions.
