Kulen Law Firm Website Design, Webflow Build and SEO Optimization

Overview

Kulen Law Firm is a New York-based immigration law firm offering a wide range of legal services for individuals, families, and businesses. Their team is known for its deep expertise and highly personalized approach — but their digital presence didn’t reflect that.

The goal of this project was to create a modern, content-rich website that could clearly communicate the firm's diverse services and make complex legal information accessible to users navigating immigration issues.

The Challenge

This was the most content-heavy website I’ve ever designed. The scope included:

• 18 unique service pages
• 20 detailed visa guide pages
• 268 visa guide FAQ questions
• A growing blog
• Flexible contact and consultation flows
• SEO-friendly content structuring
• A brand voice that balanced professionalism with empathy

The challenge was not only organizing and presenting this much information, but doing so in a way that felt approachable, clear, and credible.

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The Solution

A combination of hard work, late nights working and the power of Webflow helped us bring this site to life. Without the platform, this project would’ve easily blown past budget and timeline.

Webflow CMS

We used Webflow’s CMS collections to power:

• Create 20 visa guidebook pages, making it easy to expand or edit over time
• The blog, giving the client full control of content
• Reusable layout structures for each guide and article
• Dynamic table of content on guide pages to improve user experience

For the visa guide pages, we built a CMS-driven dropdown navigation menu that automatically generates menu items based on the content structure of each page. When a new section is added in the CMS, the dropdown menu updates dynamically and creates an in-page anchor link — making it easier for users to jump to specific topics without scrolling endlessly.

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Webflow Components

For the 16 legal service pages, I built everything using Webflow components — giving us the flexibility to reuse layouts, apply updates globally, and keep everything organized and scalable.

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Design Strategy

The visual design needed to balance professionalism with a human touch. We used:

• Clean typography for readability
• A bold, confident color palette with orange accent color
• Clear hierarchy and navigation to help users find relevant info quickly
• Modular content blocks for scalability across dozens of pages

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Micro-Interactions

To make the site feel more dynamic and intuitive, I implemented micro-interactions throughout key areas of the user journey. These subtle movements help guide attention, reinforce actions, and add a layer of polish that builds trust.

Examples include:

• Smooth hover states on buttons and navigation links
• Dropdown transitions for the guide menu
• Slide-in effects on CTAs and forms
• Subtle icon animations and section reveals on scroll
• Responsive feedback cues during form submission

These interactions were intentionally restrained — enhancing the experience without overwhelming it — and were optimized for performance across devices.

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Collaboration

This project was brought to life in close collaboration with Ayhan Cebe, Creative Director and Founder of Tactile Design Group. Ayhan led the brand strategy and copy direction — making sure every piece of content aligned with the firm’s voice and mission. His insight was crucial in shaping a website that is not only useful, but also emotionally resonant.

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Results

✔️ A high-performing, fast, and fully responsive site
✔️ An intuitive backend for easy content updates
✔️ A CMS-powered visa guide system with dynamic in-page navigation
✔️ Polished micro-interactions to improve clarity and engagement
✔️ A streamlined user experience across 30+ pages
✔️ A confident digital presence that reflects the firm's expertise

We turned what could’ve been a confusing legal maze into something calm, structured, and empowering for potential clients.

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Next Steps

The site is live, and already helping the business find new potential clients who are searching for clear, relevant information about their immigration options. The next phase will include additional content updates and finalize SEO optimization to continue growing the firm’s reach.

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Explore live site: www.kulenlawfirm.com