Single Page Webflow website design and build for Glencoe Aviation.
Overview
Glencoe Aviation Group, a leader in corporate aviation advisory services, approached me with the goal of elevating their digital presence. Their existing website lacked the modern polish and sophistication expected by their high-end clientele. The objective was clear: revamp the overall look and feel to reflect the company’s premium services, while delivering a streamlined, contemporary experience.
Design Goals
- Create a modern and clean design aesthetic
- Use a light background accented with greys and blacks for a refined, understated luxury feel
- Improve the legibility and visual appeal of the logo mark and wordmark
- Design a single-page website with intuitive in-page navigation and a sticky services menu for easy exploration
Visual Identity Refinement
As part of the redesign, I made subtle but impactful refinements to Glencoe Aviation’s logo. The adjustments improved legibility across digital formats while maintaining the integrity of the original mark. The updated wordmark feels more contemporary and complements the site’s modern aesthetic.
Web Experience
The new website was designed and built in Webflow, allowing for full creative control and a performance-optimized, responsive build. Though structured as a single-page site, the experience feels comprehensive and fluid. Key features include:
- Sticky Services Navigation that anchors users to various sections like Aircraft Advisory, Management, and Charter
- Smooth scroll interactions and animated transitions to create an engaging and dynamic experience
- High-contrast type and refined spacing for a luxury, editorial-inspired layout
- Minimalist color palette anchored in white, charcoal, and graphite grey
Outcome
The final result is a sophisticated, single-page digital experience that communicates Glencoe Aviation Group’s professionalism and authority. With a clean layout, clear messaging, and refined design language, the new site positions the brand for continued leadership in the corporate aviation space.
Explore the site → www.glencoeaviationgroup.com
