oHHo Botanicals

Overview

oHHo is a botanical wellness brand offering a premium line of full-spectrum CBD products. Their mission is to promote sustainable wellness through responsibly sourced, high-quality cannabis and botanical ingredients. As part of their effort to establish a visual identity that communicates both luxury and approachability, I was brought on to shoot a suite of product and lifestyle photos for use across their website, social media, and print materials.

Objectives

• Capture clean, elegant product shots that align with the brand’s minimalist packaging and elevated positioning.
• Create lifestyle imagery that evokes calm, natural wellness and reflects the brand’s ethos of mindful living.
• Maintain visual consistency across all assets to support a cohesive brand experience.
• Deliver fully retouched, high-resolution assets optimized for both digital and print use.

Approach

I worked closely with the oHHo team to develop a photography style that felt warm, organic, and premium. For the product photography, I used soft, natural lighting and carefully styled setups to highlight the texture, clarity, and craftsmanship of each item. For the lifestyle imagery, I sourced real environments and models that could bring a relaxed, authentic energy to the scenes.

Throughout the project, I handled every aspect of production, including:

• Art direction and prop styling
• Location scouting for lifestyle scenes
• High-resolution image capture with a focus on texture and natural tones
• Full retouching and post-production to ensure color accuracy, clarity, and brand alignment

Results

The final image suite helped position oHHo as a leader in the modern wellness space, striking a balance between editorial sophistication and everyday usability. The assets were rolled out across their e-commerce site, email campaigns, and social media platforms, significantly enhancing the brand’s visual appeal and engagement.

Deliverables:

• Final edited photos
• Product close-ups for e-commerce
• Lifestyle scenes for marketing
• Social media-ready crops and formats

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