CLIENT

Med24

med24 branding project thumbnail overlay
Project
Branding & Wayfinding
Industry
Medical Clinic
Date
2022

Brand identity, signage and wayfinding design for a modern health clinic that offers innovative, trustworthy, and holistic care. The logo design encapsulates simplicity and sophistication, reflecting the clinic's commitment to cutting-edge medical practices. The color palette with soft blue and greens creates a calm, professional, and trustworthy aesthetic.

Brand Identity
Logo Design
Color Palette
Icon Design
wayfinding
Signage
med24 medical clinic brand idenity and design

Logo Design

The logo design encapsulates simplicity and sophistication, reflecting the clinic's commitment to cutting-edge medical practices. The parentheses create a frame to symbolize the care that is provided 24hours a day where the "med" wordmark can be interchanged with different words relating to the services and membership provided.

Color palette

The color palette with soft blue and greens creates a calm, professional, and trustworthy aesthetic. Soft blue evokes tranquility and care, while deeper blue color adds authority and reliability. Mint green and surgical green suggest healing, safety, and cleanliness, ideal for highlighting wellness and precision. While dark charcoal grey adds contrast and a modern, high-tech feel. Together, these colors convey professionalism and a sense of calm, making them perfect for the healthcare clinic.